Use cases

One platform for every
in-the-moment study.

Agencies use Zolensa for diaries, ethnography, product tests, journeys and live groups. Pick a method to see how a study runs, which features it uses and what to plan for.

A woman films her morning routine with her phone in a bright kitchen

Mobile ethnography

Everyday life, filmed on participants' own phones

A young man records a short video diary on his phone on a sunny balcony

Diary studies

Entries day by day, with reminders that respect people

A woman tries a plain skincare product on her sofa while her phone records

In-home product testing

Unboxing, first use and week two, on video

A man films a supermarket shelf with his phone while deciding what to buy

Shopper journey research

The shelf, the choice and the reason, in the moment

A woman writes in a notebook at her kitchen table with her phone beside a glass of water

Patient journey research

Life with a condition, in patients' own words

A young woman talks through an app on her laptop at a bright desk while it records her screen

Digital experience research

Apps, websites and services, in daily use

A moderator leads an online group discussion on a large screen in a bright office

Online focus groups

Groups of 2 to 10 and interviews, with unseen observers

A woman reacts to a colourful product idea on her phone at a cafe table

Concept testing

Ideas, messages and packs, rated and explained on video

A man thinks aloud while he tests a website on his laptop at home

Usability testing

Set tasks on screen, with think-aloud and ease ratings

Not sure which method fits?

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One platform for everyin-the-moment study.