https://zolensa.com/blog/Practical guides for research agencies: how to plan, run and analyse diary, ethnography and live studies, with what we learn building Zolensa.enhttps://zolensa.com/blog/what-is-mobile-ethnography/https://zolensa.com/blog/what-is-mobile-ethnography/Wed, 28 Oct 2026 09:00:00 +0000Mobile ethnography lets participants record their own lives on their phone. Here is what it is, when it beats other methods, how to plan a study, and what to watch out for.https://zolensa.com/blog/how-to-design-a-diary-study/https://zolensa.com/blog/how-to-design-a-diary-study/Wed, 28 Oct 2026 09:00:00 +0000Most diary studies lose people in the middle. Practical advice on length, task design, timing, reminders and follow-ups that keeps participants going to the last day.https://zolensa.com/blog/video-in-home-usage-test/https://zolensa.com/blog/video-in-home-usage-test/Wed, 28 Oct 2026 09:00:00 +0000A practical plan for an in-home usage test (IHUT) with video: what to ask at unboxing, first use, repeat use and the end, how to compare products, and how to bring real use into the debrief.https://zolensa.com/blog/online-focus-groups-observation-room/https://zolensa.com/blog/online-focus-groups-observation-room/Wed, 28 Oct 2026 09:00:00 +0000How to run a good online group discussion: group size, invitations, the observation room, chat and mute controls, recording, and what to do before, during and after the session.https://zolensa.com/blog/ai-in-qualitative-analysis/https://zolensa.com/blog/ai-in-qualitative-analysis/Wed, 28 Oct 2026 09:00:00 +0000Where AI really helps in qualitative research, from transcripts to themes, where it can mislead, and five rules for using it so every finding still leads back to what a participant said.https://zolensa.com/blog/journey-mapping-in-qualitative-research/https://zolensa.com/blog/journey-mapping-in-qualitative-research/Wed, 28 Oct 2026 09:00:00 +0000How to capture a customer, shopper or patient journey from the people living it: setting the steps, rating how each one felt, finding the pain point, and adding the video that explains it.